My biggest challenge working at Paridaez is visually communicating that our clothing transitions styles and can be worn multiple ways. Over and over, we arrive at the conclusion that video is the best method of communicating. With this in mind, I set off to make a well designed landing page that very easily explains what we do. Below is what I came up with and brought to fruition.

Here, I took existing videos with a completely different background and superimposed them onto a consistent, grey background, per typical branding. The video editing was the longest process of creating this page. My work here included removing backgrounds, cutting the video, changing the speed, color grading, and making the files small enough to load at a reasonable pace. Designing the text blocks was very straightforward, as they mostly needed to have some hierarchy and be readable.

Tools used: GemPages, Adobe Express, CapCut, Photoshop,
and InDesign