There is no better artistic display of fashion than that in a lookbook. As the in-house designer at Paridaez, I compiled these images over the course of many months and worked through many different design iterations to get to the one displayed. The deliverable is for admittance into tradeshows; it required a balance of artistry and explanation of what we do at Paridaez.

With this intention in mind, the question at hand was: how do I organize the information to achieve understanding of the brand, create desirability, and display how the clothes transform? I ended up speaking to each of these pieces in order. I begin with a designer introduction, proceed with lifestyle imagery to create desire, and follow with the functionality of the garments themselves. This created a well rounded picture into the parts that make Paridaez, Paridaez.